How we work...

When we trade in West Africa we work only with resellers or country partners. We will never sell directly to the end user which means that the relationships that our resellers have cultivated with their customers is protected. Many of our customers purchase hardware, software and peripherals from us for stock and we distribute most of the world’s best known IT brands such as Dell, HP , Toshiba, APC and Cisco.

 

However, most of our trade in West Africa are tender or project based. We work closely with the local reseller to deliver the project to the end user on time, to specification and within budget. Typically the end user would be a bank or other large organisation, a government department or educational authority.

During the sales process we may occasionally have direct contact with the end user to assist with compliance to required specification and also to arrange delivery ,or perhaps payment which can often be by confirmed Letter of Credit, but the relationship is always owned by the local agent or reseller.

 

How we can help...

We can secure manufacturer support for our partners and help them to gain accredited reseller status and even organise training for their engineers.We can even help with the financing of larger projects where local financing may be difficult to obtain.

 

We can make sure that the whole project can be delivered as a whole, rather than just individual lots, ensuring full compliance to specification and most importantly total compatability. Combining that with the ability to ship as a single consignment and our assistance with financing means that we are able to significantly de-risk the project for both the end user and the reseller.

 

Due to our buying power, status in the market place and reputation as a specialised exporter we are often contacted by major brand manufacturers who need to move product quickly. Usually this is due to UK overstocks or because the product is soon to be going “end of life” . These opportunities regularly enable us to pass on to our customers considerable savings on current technologies. Customers can even subscribe to our regular email updates of these special stock offers.

 

Aftersales support...

We fully support and offer manufacturers warranties on all the products that we sell and we always take a long term view in our approach to solving problems, should they ever occur, both during and after the sales process.

 

As a result we are proud to say that even after 12 years of trading overseas those first few customers that helped us on our way still trade with us today.